A digital strategy is the implementation of digital technology in a business’s business plan. In this post, we define the concept of digital strategy further.
A digital strategy is simply an action plan designed to achieve business goals through the implementation of digital technologies and processes.
Sometimes the concept of digital strategy is misunderstood, as it is interpreted as a completely new way of looking at companies and business opportunities. However, it is the digital and technological developments that are changing, while the nature of businesses is much the same as it has always been.
Thus, it is important to remember that a business’s previous business strategy should not be belittled just because the playing field has changed with a more digital society. Instead, the new digital strategy must be based on fundamental knowledge about a profitable business.
Like a regular business plan, the digital strategy is an action plan to achieve business goals. However, the digital business strategy is designed to achieve these business goals through the implementation of digital tools and initiatives. In the future, all business plans will be digital.
A tool, not a goal
However, it is important that digital technology is not the focus of the business strategy, but is only seen as an effective and sustainable tool for creating business value. There is a risk that digital strategies are designed with a focus on technology, which can easily contribute to an obsession with the latest technology.
Digital should be a tool for creating long-term business value, rather than a superficial goal.
How do I create a digital strategy?
To create a sustainable and effective digital strategy, knowledge in digitalization, technology and web-based solutions is required. To avoid incorrect investments in short-term and inflexible digital solutions, solid and fundamental preparatory work is required.
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