IKEA Hotell

Making ikeahotell.se Fully Accessible: A WCAG Case Study

IKEA Hotell partnered with us to make their website fully accessible and inclusive, ensuring all users—including those with visual, motor, cognitive, or auditory impairments—can navigate, interact with, and understand the content.

By following WCAG principles—Perceivable, Operable, Understandable, and Robust (POUR), we improved usability, compliance, and discoverability. Accessibility also strengthens SEO, as well-structured, semantically correct content is easier for search engines to index and rank.

Solutions

To address accessibility barriers and optimize the site for all users, we implemented:

• Enhanced interaction: Increased button and link sizes to meet WCAG minimums, improving usability for motor-impaired users and touch devices.
• Improved navigation: Updated mobile menus to support keyboard dismissal and added a site-wide search function for multiple access paths.
• Screen reader optimization: Corrected alt text, HTML landmarks, and language attributes to ensure assistive technologies read content accurately.
• Semantic structure: Organized headings, lists, and metadata to make content easier to navigate and index.
• Testing & validation: Used Siteimprove Accessibility Checker and real-world keyboard and screen reader testing to confirm improvements.

Impact

The accessibility enhancements delivered measurable benefits:

• Full WCAG compliance: Passed all Level A and AA checks.
• Improved usability: Users can navigate the entire site using keyboard controls, and screen readers provide clear, relevant information.
• Device accessibility: Interactive elements work seamlessly across desktops, tablets, and touch screens.
• SEO benefits: Well-structured and accessible content is easier for search engines to crawl and index, improving visibility.

These improvements reinforced IKEA Hotells’ commitment to inclusive and discoverable digital experiences.

Read more about IKEA Hotell here.